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Marketing Maniacs

Marketing Maniacs is the community of marketing professionals on the High Tech Campus. The main goal is to connect and to share inspiring examples of what HTCE residents are doing in the Marketing domain. Because stronger Marketing means stronger High Tech Companies.

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Save the dates

Looking back to a fantastic third edition of the Fe+male Tech Heroes Conference at High Tech Campus Eindhoven. Shoutout to the inspiring keynote speakers, workshop creators and of course: you! For being there, and being involved in this community. 

Watch the recording of the conference
Register for the Fe+male Tech Heroes dinner 2022

Is your mind full? Or are you mindful? An important question if you are pursuing a career in this VUCA (Volatile, Uncertain, Complex & Ambiguous) world, where everything is always moving forward. But are you also there in the present? During the Fe+male Tech Heroes dinner on October 11th, we will take you on a journey: from mindful eating to authentic leadership. 

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Why Fe+male Tech Heroes?

Founders Ingelou Stol & Hilde de Vocht: At High Tech Campus Eindhoven more than 12.500 smart people are working on the world of tomorrow in more than 260 high tech companies. That’s also why we call this place ‘the smartest square kilometer in Europe’. Through many conversations with the tech companies at our Campus, we’ve discovered that creating diversity in the tech world can be quite a struggle for companies. When we look at the number of women in the tech world, you can see we are underrepresented. The figures differ, but in summary, less than 15 percent of tech employees are women. 

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Latest news about Fe+male Tech Heroes

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Let's create diversity together

It’s not just about women. We focus on creating more diversity in tech. Research shows that teams with different gender, backgrounds and work experiences lead to the best innovations. Thanks to our ambassador Neelie Kroes (former EU commissioner) Fe+male Tech Heroes had a flying start. Already 2500 ambassadors joined our network. Not only women, but also men. Because we need to create diversity together! 

Check the recap of our second Conference in 2021:

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Interviews Fe+male Tech Heroes role models

In our online interview series we introduce inspiring female and male role models. 

Helen Kardan: ‘Role models show us what is possible’

‘Life is full of surprises. Whether you call them good or bad, depends on your mindset. If your mind is ready, the right opportunities will come to you’, tells Helen Kardan, Senior Business Development Manager at ASML. Helen initially wanted to become an engineer but was offered a marketing role in a tech company instead. Unexpectedly, the job turned out to be precisely what Helen’s social nature enjoys doing the most - ensuring the customer’s voice is reflected in the product. She shares her personal experiences living and working in different countries and tech firms, as well as her vision on the economic and societal value of diversity.

Read the article here
Gareth Thomas: ‘Diversity happens from within'

Gareth Thomas was born in South Africa in a family of mathematicians. Because of the apartheid, they moved to The Netherlands when he was a kid, and continued moving countries every few years. Singapore, Hong Kong, Macau, Portugal, Scotland. "I think the exposure to diverse cultures has been the greatest gift my parents could ever give me." Now, back in Eindhoven, The Netherlands, Gareth is running a startup called VersionBay, that empowers people by leveraging state-of-the-art software stacks.  

Read the article
Sepideh Khandan Del: ‘I wanted to prove that engineering is not only for men’

‘Who is gonna take you seriously? Did you think of the working hours? Are you prepared to work with guys mostly?'  The prospect of becoming one of the few women in the nanotechnology field did not discourage her; on the contrary - it stimulated her to prove them wrong. Born and raised in Mashhad (Iran), Sepideh Khandan Del’s ambition to pursue a career in engineering took her far across geographic and personal borders. At last, finding her way at TNO at the High Tech Campus, Sepideh is making footsteps in expanding her senior technical expertise to business development.

Read the article here

Check the video of the plenary program of our second Mentor Edition. With a keynote by Natascha van Boetzelaer of Egon Zehnder. Curiosity is the key in becoming a good leader:

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Previous events

 

  • The Mentor Edition - part 3 (February 2022)

How to grow as an individual? How to be an entrepreneur? How to get that dream job? In three mentor editions we already helped 400 professionals. Every mentor edition starts with a plenary program. On February 15th, Madeleen Stam (personal leadership and career coach) gave a very inspiring keynote about growth mindset. Watch here.

  • Fe+male Tech Heroes dinner (October 2021)

The theme of the evening was 'Is the sky the limit?' Well, there is no limit at all, And Oana van der Togt of TNO and Margot Nijkamp-Diesfeldt of ESTI told us all about it. Reaching for the sky, and going beyond. We started the evening with a crazy introduction round where we introduced EVERYONE (yes 100 people in less than 10 minutes, cool right?) and ended it with a Quiz by quizmaster Letícia Batista and a spectacular dessert by our catering hero Jeanine Konings and her team.

  • Fe+male Tech Heroes Conference (June 2021)

Fe+male Tech Heroes is connecting people to promote more diversity in tech. Owing to corona measures, getting together in person is not possible at the moment. However, in order to allow the conference to take place this year, founders Ingelou Stol and Hilde de Vocht decided to organize an online program. Over the course of two mornings, presentations by women in the tech world and panel discussions on achieving greater equality followed one another up. Watch the recordings and recap here.

  • Talkshow about entrepreneurship across borders, together with RVO (April 2021)

Watch the recording of our talkshow with the Netherlands Enterprise Agency (RVO) about how to do business successfully across the border. Our guests Judith Heikoop of IME Medical Electrospinning, Iris Soute of Picoo and Anastasia de Vries of RVO shared their experiences about how to do business abroad in a successful way. How do you start? And what are the challenges they face? And how do they deal with those challenges? Watch here.

  • The Mentor Edition - part 2 (March 2021)

Today was the second edition of the Female Tech Heroes mentor sessions. More than 30 mentors talked with 120 talents about topics as personal growth, entrepreneurship and leadership. And about that last topic, we had an amazing keynote in the morning by Natascha van Boetzelaer of Egon Zehnder. Curiosity is the key in becoming a good leader. Watch the keynote.

  • Fe+male Tech Heroes in Japan and The Netherlands: 'For a sustainable and diverse future' (March 2021)

In two studios, more than 9 thousand kilometers apart, we organized a webinar today together with the Embassy of the Kingdom of the Netherlands in Japan, Women in Technology Japan (WITJ), Japan Women Engineers Forum and High Tech Campus Eindhoven. Our inspiring speakers shared insights on diversity, technology and sustainability. Watch the webinar here.

  • The Mentor Edition - part 1 (December 2020)

During this digital event, 30 female and male role models shared their experiences with 120 professionals in the field of personal growth, leadership and entrepreneurship.

  • Dinner 'Food for Thought' (October 2020)

“Thank you for showing that networking is still possible, even at a distance of a meter-and-a half.” That was the greatest compliment Ingelou Stol was ever given after the Fe+male Tech Heroes dinner. Together with Hilde de Vocht, she hosted an event for over one hundred people at the Dutch High Tech Campus Eindhoven last week for the first time during this corona times. The dinner sold out within two days.

Stol and De Vocht launched Fe+male Tech Heroes in March 2019 because women are underrepresented in the tech sector. Fe+male Tech Heroes now boasts over two thousand members." Read more.

  • Dinner 'Tech & Design' (October 2019)

During the Dutch Design Week we hosted a special Tech & Design dinner. The atmosphere was so authentic and open. At the end of the evening people were spontaneously pitching on stage, although they weren't planning on doing so. During the dinner we talked about the future of the movement. How to make it grow and keep the quality high, how to make our role models more visible and how to attract more men into the conversation. Also we welcomed two great speakers: Claudia Lieshout of Philips Design and bio tech artist and Dutch Design Week ambassador Jalila Essaidi.

  • Fe+male Tech Heroes Conference 1 (May 2019)

What an amazing start of the Fe+male Tech Heroes Network on May 21st, 2019 at High Tech Campus Eindhoven. 500 women, inspiring keynotes, workshops and a lot of networking.